Basketview Signal CPG USA Data | SKU-Level Consumer Receipt Data & POS Data | CPG-Tagged Data on Leading Global Brands | 3-Day Lag, Daily Delivery

Basketview Signal CPG Receipt & POS Consumer Data: A Fusion of Shopper Behavior Details Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed to meet the needs of financial services teams, enjoy a deeper level of market measurement of CPG product purchases and customer behavior with 5 years of data history combined with the ability to integrate with other CE datasets for more holistic analysis. Basketview Signal CPG offers CPG-tagged data on the world’s leading brands combined with CE’s proprietary attribution to product brand and parent company, unlocking insights into retail sales of both established and emerging brands by channel, geography, and more. Consumer Edge’s Basketview Signal CPG with receipt and POS data offers insights into tracked retail channels including: • Mass • Grocery • Drug • Club • Dollar • Independent Convenience & Gas • Specialty Pet Benefits • Visibility into CPG Sales: Understand online and offline wholesale sales for leading consumer packaged goods brands and companies, plus specialty channels • Understand Category Performance: Analyze performance by category and brand to inform investment theses. • Fine-Tune Competitive Analysis: Explore CPG retail performance compared to the category or top competitors with SKU-level data mapped to brand, company, and ticker. • See How Retail Pricing Drives Volume: Analyze how pricing affects product brand selection among CPG customers, calculate elasticity, and measure inflation of baskets. • Cut by Channel and Geography: See how trends differ across individual retail channels and subindustries as well as all 50 US states. • Daily Delivery and Granularity: Near real-time updates 365 days a year, with the ability to drill down into individual days to see the impact of promotions, holidays, and weather. Easy aggregation into company fiscal periods either from the day level or via CE aggregation. • Easier Comparisons: Data for different package sizes is equivalized into volumes (e.g., OUNCES) for better estimation of true demand. Use Case: Pet Specialty Forecasting Problem A public investor wants to refine their tools for company modeling on key investments in the pet specialty industry. Solution The firm leveraged Consumer Edge Basketview Signal CPG data to: • Gain visibility into CPG sales for pet brands across mass, grocery, drug, club, dollar, convenience, and pet specialty channels – including both offline and e-commerce • Better understand overall performance of pet specialty categories and brands • Explore retail performance for key pet brands compared to the category with SKU-level data aggregated to brand, company, and ticker • See how retail pricing influences pet brand selection Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume Inquire about a Basketview subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • How changes in distribution and channels are affecting a brand’s overall sales • Understand consumer price elasticity • Analyze emerging trends in inflation Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs. Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer