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Consumer Edge Vision Competitor Analysis Data | USA Transaction Data | 100M+ Credit & Debit Cards, 12K+ Merchants, 800+ Parent Companies, 600+ Tickers

CE Vision USA is the premier merchant attributable data set tracking consumer spend on credit and debit cards. Private investors and corporate clients use CE Vision to perform competitor analysis, track market share, compare shopping patterns by demo and geo, and analyze market dynamics.

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version symbol symbol_id segment_name segment_id brand_name brand_id ma_flag channel cardtype trans_date trans_count rec_currency spend_amount_rec spend_amount_usd est_rec_pct
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Description

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe. Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence. CE Vision Benefits • Discover new competitors • Compare sales, average ticket & # transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries Corporate researchers and consumer insights teams use CE Vision for: Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring Use Case: Apparel Retailer, Enterprise-Wide Solution Problem A $49B global apparel retailer was looking for a comprehensive enterprise-wide consumer data platform to manage and track consumer behavior across a variety of KPI's for use in weekly and monthly management reporting. Solution The retailer leveraged Consumer Edge's Vision Pro platform to monitor and report weekly on: • market share, competitive analysis and new entrants • trends by geography and demographics • online and offline spending • cross-shopping trends Impact Marketing and Consumer Insights were able to: • develop weekly reporting KPI's on market share for company-wide reporting • establish new partnerships based on cross shopping trends online and offline • reduce investment in slow channels in both online and offline channels • determine demo and geo drivers of growth for refined targeting • analyze customer retention and plan campaigns accordingly

Country Coverage

(1 country)
North America (1)

Data Categories

  • Product Pricing Data
  • Stock Keeping Unit (SKU) Data
  • Special Offer & Promotion Data
  • Ecommerce Market Data
  • Competitor Pricing Data

Pricing

Pricing available upon request
One-off purchase
Not available
Monthly License
Not available
Yearly License
Available
Usage-based
Not available

Volumes

Years History
8
Merchants
12K
Parent Companies
800
Publicly Traded Tickers
600
Same Store Sales Metrics
80
Credit & Debit Cards
100M

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